Greening the data center: Are you a tree hugger?


Today I’ve been reading “IT departments are not tree huggers!”. I’m not sure what’s going on here.

The claim of the report is that only 7% of 130 surveyed infrastructure and ops managers had green products and energy efficiency as a top priority. This totally baffles me, where does this come from?

Is there a perception that going green is expensive and the ROI period is too long to justify? In my experience, most green solutions are cheaper up front to deploy, can be deployed as gradual retrofits rather than forklift replacements, and start showing cost benefits almost immediately. I’ve never seen a bean counter that didn’t like those terms :).

Is this over conservatism? The idea that “conventional wisdom” says things have always been done a certain way and it still “works” so why should they change? Is this why we’re still seeing companies operate and deploy data centers that were state of the art 10 years ago? 10 years is a LONG time in technology.

The claim is that they have more important things to worry about. More important than running out of power, floor space, or cooling? Or are they just building extra antiquated facilities to expand? What could be more important than reducing facility costs and improving the company’s bottom line?

I have a message for all the stick in the mud types out there. Your nimble competitors are doing this and if you don’t give it some importance, you’ll go the way of the dinosaurs.

Vern, SwiftWater Telecom

data center, web hosting, Internet engineering

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